They grow diamonds, recycle fabrics, see the future differently... And invent bags, clothes, jewelry that we like . Portraits of trendy young creative people.
Article published in Grazia in April 2020, by Clémence Langé - Photos Marguerite Bornhauser.
hi beauty, sets, that's all
Project : “To decline the uniform spirit in all its forms. Less dressy sets than suits, but which keep an elegant and effortless look, in noble and recycled materials. »
Particularity: “We look for our fabrics in the stocks of the manufacturers. We would like to systematize the recovery of off-cuts, in order to free up the textile mountain brands to which we offer a second life. We work from recovery to finishing: our buttons are made from apple peelings. »
Commitment: “As soon as we met in a French start-up, in November 2017, we knew that we wanted to act together. We had no knowledge of fashion, but we said to ourselves that even if we set up our company, we might as well do it well and thoroughly. Setting up an eco-responsible brand is a real challenge. It's exciting but not easy. We have to make sacrifices: for example, when the piece is a hit, it is impossible to think of restocking because we have no more fabrics. »