published on September 23, 2020 by Capucine Tissot
The Parisian label is teaming up with Sarenza to play down fall fashion. The result is more than successful.
Founded by Mathilde Gindre and Sarah Nimir, two 26-year-old friends from Paris, salut beauté has been committed since its inception to defending fun and committed fashion where the tailor is king. The commitment of the foundresses goes through two distinct points. First, that of eco-responsibility, by offering upcycled pieces, made from fabrics saved from destruction. Then, by choosing the pantsuit in himself. Coming from the men's wardrobe, it has nevertheless become more popular in recent years, establishing itself as a key piece in the women's wardrobe. Result: it becomes the symbol of a non-gendered fashion, which the duo at the head of salut beauté wishes to highlight. A brand well in its time, in short, which is joining forces in September 2020 with the e-commerce giant Sarenza for a collection inspired by the world of cruising. The label has fun mixing modern volumes with a very seventies aesthetic, which creates an offbeat anachronism that is very fashionable. A capsule full of life that we already want to adopt.
photography: Pierre & Florent