every time we release a new piece, we release it for preorder. Why ? because it allows us to adjust our quantities precisely and not to overproduce. elementary my dear brenda.

we are convinced that pre-ordering and the expectation it generates is also a way of reviewing our relationship with clothing. and it is this awareness, we are convinced of it, which is the only one capable of triggering a change in our mode of consumption and, consequently, in industry. because industry will only change if it is forced to do so by consumption habits.